I designed the brand and label for Toledo Spirits’ hand sanitizer, created after completely shifting their business model in response to the pandemic.
The art is inspired by a 100-year-old Toledo festival poster and the tag line is “Sanitize your hands for others as you would have them sanitize their hands for you.”
It was named the Spirit of Toledo in celebration of how giving the people of Toledo are and because of Samuel Milton "Golden Rule" Jones who was a Progressive Era Mayor of Toledo from 1897-1904.